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Business Refinement: Feedback Management Platform

System Overview

The project aims to develop a centralized corporate platform for managing feedback among employees. The intention is to replace informal and decentralized processes with a structured tool that facilitates requesting, providing, and tracking feedback, promoting continuous development and improving internal communication within the organization.

Problem to Be Solved

Currently, the exchange of feedback in the organization occurs informally and unstructuredly, using channels such as emails, informal conversations, and spreadsheets. This method has several significant disadvantages:

  • Lack of Traceability: It is difficult to track the feedback given and received, as well as the actions taken based on it, which dilutes its impact.
  • Operational Inefficiency: The manual process is time-consuming and prone to errors, especially as the organization grows.
  • Decentralized Data: The absence of a central repository prevents the analysis of trends and the extraction of valuable insights about the organizational climate, team competencies, and development needs.
  • Security and Confidentiality Risks: The confidentiality of information is not guaranteed, and access control to sensitive data is inadequate.

System Intent and Objectives

The main objective is to create a unified, secure, and intuitive system that serves as the pillar for the company's feedback culture, transforming it into a strategic process.

Specific Objectives:

  1. Secure Authentication: Implement a robust and unified login system to ensure that only authorized users can access the platform, protecting data integrity.
  2. Centralized User Management: Provide an administrative interface to efficiently manage the user lifecycle (creation, update, deactivation) and their respective permission levels.
  3. Structured Feedback Cycle: Develop features that allow employees to request and provide feedback in a clear, objective, and constructive manner, guiding more effective communication.
  4. Information Centralization: Consolidate all feedback data in a single location, accessible according to the permissions of each user profile, to create a "source of truth."

Business Benefits

The implementation of this platform will bring strategic and operational benefits to the organization:

  • Promotion of a Culture of Continuous Improvement: By facilitating and structuring the exchange of feedback, the platform encourages more open and honest communication, which is fundamental for the personal and professional development of employees.
  • Data-Driven Decision-Making: Centralizing feedback allows management and HR to identify patterns, assess the organizational climate, measure the impact of training, and create more effective and targeted development plans.
  • Process Optimization and Efficiency: Automates user management and the feedback process, reducing the administrative burden and freeing up time for more strategic activities.
  • Increased Employee Engagement and Talent Retention: A clear and transparent feedback process demonstrates the company's investment in its employees' growth, which has been proven to increase engagement, satisfaction, and talent retention.
  • Strengthening Security and Confidentiality: Ensures that sensitive feedback information is stored and accessed securely, respecting employee privacy and complying with regulations.
  • Scalability for the Future: Builds a solid technological foundation that can evolve to include new strategic features, such as formal performance reviews, individual development plans (IDPs), and other talent management tools.